The Sleep Store are experts in swaddling and we can help you choose the perfect stretch swaddle for your newborn. Swaddling a newborn can help settle a baby and is one of Harvey Karp's 5 S's to help calm and settle a baby. Read our article, 'choosing the right wrap for your baby' to help you decide which is best. Swaddling in a cotton stretch wrap is easy with the right technique - watch our swaddling instructions video to learn how to wrap your baby in a stretch swaddle. Choose from super soft merino wraps or stretchy jersey cotton wraps. We also have a range of organic cotton wraps from The Sleep Store, Woolbabe, Nature Baby and Wilson + Frenchy. A stretchy swaddle blanket can also double up as a buggy blanket and is a super versatile gift for baby. If you need help choosing, check out the swaddle buying guide.