Baby Superstore | Baby Sleeping Bags, Gifts, Swaddles, Carriers

Expert Sleep Advice & Baby Essentials

New & Coming Soon

Summer Essentials

Swaddles

Sleeping Bags & Suits

Baby Bedding

Pregnancy & Beyond

Gift Vouchers

Looking for a gift but not sure what to purchase? Our Gift Vouchers are the perfect choice. Choose any value & send the voucher direct to the gift recipient.

ORDER NOW

Your One-stop Destination with Delivery Australia-wide

White Noise

Bath & Change

Feed

Crane Humidifiers

Gifts

Bundles & Multibuys

5 Star Reviews

Shop with Confidence

Best Online Store

"Very prompt delivery and fantastic customer service that is second to none. I refuse to buy merino products elsewhere now that I've been spoilt with Sleepstore merino, and I can purchase in confidence that all their products are always of great quality. They also have an easy return policy for whenever I've had to return or exchange products. Highly recommended!"

READ MORE

Meera S. 27/05/21
Everything you need in one place

"The Sleep Store has been our go to for anything our toddler needs. From miracle blankets to wash cloths, drink bottles to plates, even sleep training clocks and merino sleepwear. Customer service is great, products arrive super fast. Highly Recommend"

READ MORE

Bex K. 02/05/21
Efficient Service & Quality Products

"I am a big fan of the Woolbabe products so have bought a few. Each time, the products come super quickly and the products themselves are always top notch. Always happy to buy from the Sleep Store and I love their helpful articles on their website too"

READ MORE

Katy M. 21/04/21

Shop Trusted Brands

SleepPoints Rewards

It's fast & free to join. Convert SleepPoints to store credit anytime (no minimum spend) or redeeem on items from the Rewards store!

JOIN NOW

EXPERT SLEEP ADVICE

I need advice on:

Sleep

Newborn Essentials Checklist

Preparing for your new arrival is often a daunting task. There are so many baby products on the market, how will you know what you actually need and what is just clever marketing? We asked hundreds of our Sleep Store customers to tell us what products they couldn’t live without and what products they thought they needed, but never actually ended up using.

Newborn Sleep & Settling FAQ

While new babies do mean less sleep than you are used to, there is no need to suffer stressful days and nights when there are many simple solutions. Most newborn sleep & settling problems are very common. These frequently asked questions & answers should give you a good idea of where to start.

Early Waking Suggestions

Solutions for helping your toddler sleep in later. Waking at 5.30 or 6am is exhausting for everyone, read our tips here.

Building Great Sleep Habits

As your baby moves beyond being a newborn, it’s a great time to look at some behaviours that can help grow great sleep habits for the future.

Gently Encourage your Baby to Self Settle

Practical & effective tools to gently encourage more sleep for your family. As Dr Sears says "if you are sleep deprived to the degree that you are barely functioning the next day, you resent your nighttime parenting style (and your baby), and the rest of your family relationships are deteriorating, you need to make some changes in your nighttime feeding schedule"

Health

Wind & Reflux Remedies

We asked our Facebook community if they used any natural remedies or medicines for colic or reflux. This article includes answers from Mums and advice for new Mums.

Cough & Cold Remedies

Tips for helping your babies & children sleep when they are sick, including Vicks on the soles of their feet!

Parenting

Weaning Your Baby off Swaddling

How to wean your baby off being swaddled, transition to a sleeping bag for safe sleep. See our information on when & how to stop wrapping your baby.

Separation Anxiety in Babies & Toddlers

The development of separation anxiety demonstrates that your baby has formed a healthy, loving attachment to you. It is a beautiful sign that your baby associates pleasure, comfort, and security with your presence. He doesn’t know enough about the world yet to understand that when you leave him you’ll always come back.

Expecting

Preparing for a Newborn

We asked our Facebook community what their top tips were for new parents including sleeping, feeding and surviving the first few weeks of parenthood and this is what they said.

How To Choose A Safe Cot For Your Baby

There are so many things to think about when you become pregnant and are planning for your little one’s arrival. From what to eat to what to do, to which products are best for babies. We’re going to cut through all the info and give you what you need to know about how to choose a safe cot for your baby.

Newborn Essentials Checklist

Preparing for your new arrival is often a daunting task. There are so many baby products on the market. We asked hundreds of The Sleep Store customers to tell us what products they couldn’t live without and what they bought, but never actually ended up using.The consensus was to stick to quality essentials, you can't go wrong. So here is our list of what you really do need for your new baby.

How to Write Your Birth Plan

Like many of life's big events planning by making a birth plan can help you understand what's to come and be better prepared to make decisions when the moment arrives. It will also help your doctor and midwife to be conscious of your wishes and help to take some of the stress out of how you'd like the delivery to be.

Feeding

Starting Solids... When is the right time?

It can be hard to know when to start solids for your baby. It's important that your baby is developmentally and physiologically ready to eat solids, which is generally around 6-8 months.

Baby Food Ideas

Baby food...do you use bought or make your own? What does your baby enjoy at the moment (& their age). We asked our Facebook community as here were their food ideas.

Child Behaviour

Dummies - Using & Weaning 4-18 Months

If you are reading this article, it's likely your baby has been using a dummy for a few months. Perhaps you are wondering if dummy use is OK. Or perhaps your baby is waking many times a night for their dummy and you are wondering where to from here!!!

Thoughts on Toddler Bedtime Battles with a New Baby too

Toddlers can drive parents crazy at bedtime. The slow, steady kind of crazy when you know every night is the same battle. A battle to get dressed, a battle to get into bed, a battle to lie down…..and then the never-ending battle to actually STAY IN BED and go to sleep. And when this is combined with the exhaustion of having a newborn in the house…….it can feel like a very slippery slide.

Successful Toilet Training

Right up there with sleeping and feeding, toilet training is usually one of the biggest challenges that parents face in their children’s early years. This article includes things to keep in mind, tips and information for your toilet training journey.