Social Media & User Generated Content Policy

Social media is an important part of our customers' lives and a valued way in which we connect with our customers. We love to see your gorgeous photos and read your reviews, and we would love your content to be part of our story. 

So we have developed this policy to ensure you know we treat your content (user generated content) with respect and will ask your permission to use it if this is not clear when you share it with us. 

Customer Images on Social Media

We absolutely love to see your beautiful images on social media (Instagram, TikTok, Facebook and our private VIP Facebook Group), and are thrilled when you tag us or use a hashtag for one of our brands or The Sleep Store.  Here are some important things to note, when tagging us in your content: 

• We often love to share these images with our followers within the same platform we’re tagged in.   
  i.e you tag us in a story on Instagram, we might share it to The Sleep Store Instagram Story or repost your post within Instagram.
  

• If we would like to use your image(s) or video in other places, such as on our website or other marketing, we will contact you to seek your permission.  We will always ask your permission before we repost or share your content on another platform.   
  i.e you tag us in a post on Facebook, we wouldn’t save that image off and share on The Sleep Store Instagram, unless we have asked your permission first and you have given this. 
   
  If we do ask your permission, we are asking for you to allow us to potentially share your images on: 
  • The Sleep Store social media channels 
  • Our brand pages such as Babywearing Aotearoa, Woolbabe, Nestling, Beco or Boba. 
  • Our website, our website product pages and other electronic or print advertising. 
    

• If you post in our private VIP Community Group on Facebook and include images or pictures in your post, we will never share these outside of the Facebook Group without your specific permission, and we would contact you directly if we saw a photo we’d like to ask to share wider than the group. 

• VIP Community Group product reviewers. From time to time we ask our VIP Group community members to volunteer to review products in return for a review, and also images we can use on our social media platforms and websites.  If this is the case, you will be asked to complete a content release form before you receive the products and give consent for your content to be used on other channels.

Permissions

If permission is given, you grant The Sleep Store a non-exclusive, royalty-free, worldwide licence to use, reproduce, publish, display, distribute and share that content for marketing, promotional and educational purposes. 

By granting permission for us to use content containing children, you confirm that you are the parent, guardian or otherwise authorised to provide consent for the use of the child’s image. 

We may crop, resize, format or make minor edits to content for marketing purposes, provided the original meaning and context are not materially changed. 

Permission applies to current and future marketing uses of the content unless otherwise specified. 

Right to withdraw consent 

If you have previously given permission for us to use your content and later change your mind, please content us.  While we may not be able to remove content already printed or distributed, we will make reasonable efforts to stop using your content in future marketing activity. 

Crediting 

Where practical, we will endeavour to credit the original creator when sharing their content, however this may not always be possible across all channels and formats. 

Customer Reviews 

When you make a purchase at The Sleep Store we may request a product review. By submitting a review, you grant The Sleep Store permission to reproduce, publish and share the review in whole or in part across our marketing channels. 

• Websites we own and administer including The Sleep Store 
• Email newsletters 
• Print ads and materials 
• Our social media pages 

Content Sharing Campaigns 

We will occasionally run promotions or ask for customers to share photos or content to share. 

Any campaign or promotion that involves user-generated content will clearly state where and how submitted content may be used. 

Part of the terms and conditions for the competition or campaign would be that users who provide a photo/video as part of the competition/campaign are automatically consenting to their photo being shared or used by the brand. 

Reviewers, Content Creators and Influencers using gifted product

By accepting gifted products provided for review, content creation or social media promotion, you grant The Sleep Store permission to repost, share and use the resulting content across our marketing channels unless otherwise agreed in writing. 

For example, if you post a photo showing a woolbabe that we gave you to review, we will share the image without specifically requesting your permission for each photo or on each occasion we share the image. 

If you are not happy with this blanket permission to share your content, please contact our social media team to discuss BEFORE accepting the gifted item. 

If you are gifted an item to review, please make it clear in your content or online product review that this was a gifted item.

Social Media Competitions & Giveaways 

If you follow us on social media you know we love a good giveaway and competition - it puts a lot of fun and excitement into our day and we hope it does the same for our followers. 

In the same way that we like to only sell the things that we have on our shelves in our warehouse, for giveaways, we only like to offer up as a prize what we know we can deliver to the winner. However, on the very rare occasion that for whatever reason we don't have the particular prize available at the time we were going to send it to the winner, we will substitute the prize to another one of the same or similar value. If you're the winner and this happens with your prize we would normally contact you to let you know what's happened. 

Winners are drawn at random after the time and date we've specified that entries close.  

If we are unable to contact the winner within 14 days of the draw, we reserve the right to redraw the competition and select an alternative winner. 

Right not to publish content 

We reserve the right not to publish, remove or discontinue the use of any user-generated content at our discretion, including where the content is inaccurate, offensive, misleading, unlawful or inconsistent with our brand values. 

Questions about this Policy 

If you have any questions regarding this policy, would like to withdraw previously granted consent, or discuss how your content is being used, please contact The Sleep Store social media team at social@thesleepstore.co.nz 

Our full Privacy Policy can be found here.

If you have any questions about our Terms & Conditions you can get in touch with us here hello@thesleepstore.co.nz.