Avent Ultra Soft Soothers are designed for sensitive skin.Made with an ultra soft and flexible shield that curves with babies face to prevent marks and irritation, featuring a a textured nipple for added comfort and soothing...

The Olli Ella Lullaby Dozy Dinkums are super cute.. and they are musical! We love having them as a part of our Sleep Store family.Twinkle, Twinkle Little Star, Lullaby Dozy Dinkums, here you are. With the same huggable, soft,...

Crafted to fit perfectly in your little ones hands, this is a beautifully made and simple to use silicone sippy cup. Mushie has designed the silicone sippy cup to help develop fine motor skills and aid in your babies...

Olli Ella always providing the cutest little dolls for our little ones to snuggle!      Your heart will melt when you hold them, as they snuggle floppily into the palm of your hand. The Olli Ella Dinky...

The sweetest little comforter to encourage curiosity and imagination from the gorgeous brand Saga Copenhagen!This cute and very soft Cuddle Goose is your Childs new best friend. Its' perfect to cuddle and play with at the...

Looking for a little comfy pal for your bub? The Little Linen Baby Lovie is the perfect companion for your little one. Whether you call it a lovie, comforter, security blanket and the list goes on, your little one will be sure...

Oh, all the cuteness here at The Sleep Store!The Cosy Dinkums are so cuddly and adorable and looooove to doze in its soft fluffy suit. Made for snuggles and snoozy days, this velvety little Cozy loves to play! They...

Our fine merino tights are made from the same blend as our sock range. The classic cable looks very sweet worn with dresses. The extra length and long gusset tights provide an extra wool layer on chilly days.  Made...

If your baby loves their wool blanket, here’s a handy alternative to carry around!  These cute little mini aircell blankies are custom made for The Sleep Store in Auckland. Made from the same lovely 100% NZ Merino wool and...

Snuggly merino tights are a fabulous option for children of all ages during the cooler months.  Made from the same fine merino as the famous Lamington socks range, these tights provide an extra wool layer on chilly days. ...

Keep your infant's feet snug and warm with beautiful Lamington merino socks. Lamington's Design Collection is made up of bright and fun designs, both kids and adults will love. Made in NZ from a blend of 70% Merino, 25%...

Keep your little one's feet snug and warm with beautiful Lamington knee high merino socks. Lamington's Design Collection is made up of bright and fun designs, both kids and adults will love. The winning combination of fine...