Details
Fluoride is added to most toothpastes as it assists in the remineralisation of teeth. Basically, when scratches and cracks appear in your teeth, Fluoride helps fill these cracks in before bacteria can cause tooth decay. Think of it like filling in a crack in your drywall. But what most people don’t know is that there are alternatives to Fluoride with strong clinical evidence to do the same job as Fluoride. They just cost a little more and can be tricky to formulate with, but MooGoo did it and think it is worth the few cents more per brush. So instead of Calcium Fluoride, MooGoo use Calcium Hydroxyapatite.
Highlights
- A natural toothpaste with a Fluoride-free alternative
- Calcium Hydroxyapatite (HA) is a remineralising Fluoride substitute
- Free from SLS, Saccharin, Glycerin, Titanium Dioxide and more
- Xylitol helps prevent bacteria and plaque from sticking to teeth
- Stevia Leaf Extract makes it taste nice – especially for kids!
Sizing Chart
- 100g
FAQs from the MooGoo website
What ingredients do you avoid when making a toothpaste?
There's lots of things you won't find in this toothpaste (or any of our other products) because they were all formulated for family members and close friends. This includes Sodium Lauryl Sulphate, which is a synthetic detergent derived from petroleum, but is commonly found in commercial body washes, shampoos, and even toothpaste. We don’t think putting the stuff that goes into our cars in our mouths is the healthiest thing we can do.
We also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural (you know who you are!). There are many more but way too many to list here. Take a look at the ingredient listing on your toothpaste at home. You may be surprised, even shocked to see what you’ll find.
Why doesn’t your toothpaste foam as much as the other brands I’m used to?
For those new to natural toothpaste, you may find it a little different to the main commercial brands. Just like shampoo and wash products, toothpaste often contains Sodium Lauryl Sulphate. Natural cleansers don’t hold their foam as long as synthetic detergents like SLS, but we think they're superior and much better for you and the environment. Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it. This just means a little bit more elbow grease needed to get the foam going, but all that brushing will actually leave you with cleaner teeth.
What is Calcium Hydroxyapatite?
Embraced for its superior bioavailability, Calcium Hydroxyapatite enriches toothpaste formulations, promoting remineralisation and strengthening enamel. When looking to formulate a toothpaste with an alternative to Fluoride, the science behind this ingredient left us without doubt. With a track record in preventing cavities and enhancing overall dental resilience, Calcium Hydroxyapatite stands as a champion ingredient in toothpaste formulations.
Why doesn’t your toothpaste taste as minty as the other brands I’m used to?
Many people seem to be, dare we say addicted, to the strong, artificial minty flavour burst of commercial toothpastes. We trialed so many formulas to try to replicate this as best we could with natural ingredients, and we think we come pretty darn close.
Is your Hydroxyapatite Vegan and non-GMO?
Yes, our Moothpaste formula is Vegan and non-GMO.
Can Moothpaste be used on dentures?
Absolutely. Our formula is gentle enough for cleaning dentures, thanks to its mild cleansers and low-abrasive ingredients. However, Calcium Carbonate and Sodium Bicarb, which we use as mild abrasives, may cause tiny scratches on softer dentures over time. It's really up to you! If you're unsure, we always recommend using a denture-specific toothpaste with RDA testing for the best results. But overall, it's safe to use.
Materials
| Ingredients | Sorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (H₂O’s Fancy Name), Sodium Bicarbonate (Low Abrasive Bicarb), Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener that Fights Cavity Making Germs), Coco Glucoside (Coconut Based Cleanser), Flavour - Natural Peppermint, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut & Taurine Derived Cleanser). |
MooGoo show all of the ingredients used in their products on the website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.
Please be aware that the ingredients MooGoo use in these formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.
Fast Shipping - In stock, ready to ship!
We offer fast, economical shipping to Australia, dispatched every week day from our Auckland, New Zealand warehouse. All items on our website are in stock, ready to dispatch (excludes pre-order). Please allow 3-5 working days for main centres, 5 working days for outside of main centres and up to 8 working days for heavy or bulky orders.
Shipping starts from $12 for small items. Just add your items to your cart and use the Shipping Estimator in the Mini Cart or Cart with your post code. Please double check your shipping in the checkout, particularly for large items which the estimator doesn’t accurately calculate.
All packages are sent with New Zealand Post and delivered by Australia Post.
Packages are labelled with a Signature with Authority to Leave if they are less than $300 value so delivery doesn’t require you to be home. Please let us know if you need Signature Required for security concerns.
Free Shipping for orders over $100* (excludes large items)
Free shipping is available when you spend over $100! Please note bulky or heavy items are excluded from this offer and you can confirm the correct shipping at the checkout. Unfortunately our Cart Shipping Estimator does not accurately exclude large items from free shipping calculations. We apologise for any inconvenience with this technical limitation.
Go to Shipping & Delivery PageHassle-free Returns for 365 Days!
We have expert staff available to help you choose the perfect item – how can we help before you purchase? However, when you do purchase something that doesn’t fit or isn’t quite right, we offer an excellent returns policy and the best possible customer service.
We also know life with babies and children is busy, so you have up to 365 days for your returns and exchanges to come back to us:
- Up to 90 days from purchase - You can return for an Exchange, Store Credit or Refund
- Up to 365 days from purchase – You can return for an Exchange or Store Credit
Returned items must be received back in perfect condition, unused and unwashed condition including the instructions and packaging. Please ensure you carefully package items so they are received back in perfect condition.
Our Returns and Exchanges page has full details, including product specific returns information and our Returns Form.
Go to Returns Page
