If you're not sure where to start, a few things that might help guide your decision:
1) Choose the right size for your child's bed
If your toddler is 18 months + and is still in a cot, choose a cot sized or toddler pillow. They are small in size and therefore won't dominate the cot.
If your little one is already in a big bed, then a standard size pillow is perfectly fine, as long as it's low-profile. This will likely last longer and look better as it will fit with the standard sized bedding.
2) Think about the profile (also referred to as depth)
This is one of the biggest factors in safety & comfort. Toddlers and young children should always be started on a low profile pillow because they are supportive without lifting the head too high.
Mid profile pillows or pillows with denser fill are better as a follow on pillow when your child has grown.
3) Pick a fill that matches their sleep needs
Different fills feel different, and some are better for certain sleepers than others, but mostly it comes down to personal preference. We have a range of fill options, including 100% wool, latex and a tencel/polyester blend.
Tencel blend pillows are a good all-rounder and generally excellent value for money. They are soft, breathable and easy-care. The polyester helps the pillow keep its loft and shape, whilst the tencel helps with breathability.
If you want something natural & breathable, our 100% wool pillows are a great option. Wool is known to be a breathable, temperature-regulating natural fibre, which can be especially helpful for kids who run warm at night. Wool pillows are denser than tencel/polyester and are generally flatter. Because they are denser, they will generally maintain their height better when a head is on them.