The Kaloo Doudou Dog is the perfect cuddly comforter for your bub.Perfect for cuddles, the dog's blanket and ears have a beautiful print and aid in the fine motor skill of grasping while encouraging visual strengthening. If...

The Kaloo Doudou Cat is the perfect cuddly comforter for your bub.Perfect for cuddles, the cat's blanket and ears have a beautiful print and aid in the fine motor skill of grasping while encouraging visual strengthening. If...

The Kaloo Doudou Bear is the perfect cuddly comforter for your bub.Perfect for cuddles, the bear's blanket and ears have a beautiful print and aid in the fine motor skill of grasping while encouraging visual strengthening...

Help baby build new discoveries with the Baby Einstein Ocean Explorers Opus’s Stack & Stream Sensory Stacking Cups, a 5-piece set of nesting cups and accessories that engage baby in sensory play and promote cause and...

A beautiful book to add to your collection. Stomp your hooves and gallop away on a magical adventure! If I Were A Unicorn is a chunky board book that lets imaginations run wild. With feely panels, shiny fabrics, stunning...

Another beautiful book to add to your baby's collection from Jellycat. A charming interactive fabric book featuring Amuseables  with bold, colourful illustrations. Printed on cotton, with crinkle pages, applique texture...

One of the sweetest, most magical pals to add to your Jellycat collection!Sugar-sweet in pink and white, Bashful Unicorn is such a delight. So very cuddly, and heavenly to hold in souffle-soft vanilla fur. This fabulous...

The Frigg Moon Phase Latex Night Pacifier takes the thoughtful design of the Classic pacifier and adds in whimsical, charming designs. Frigg Night pacifiers features a gentle glow-in-the-dark function on the knob and handle for...

Slip into a slumber of dreams with the Jellycat Musical Pull. Choose from a variety of your favourite Jellycat characters and watch them reach for the stars. Pull on the Jellycat to play an original Jellycat Lullaby to help...

This gorgeous story is all about the special bond between siblings, follow along as Millie McBean tries to navigate the arrival of her new baby brother. Excited with anticipation, Millie meets Rudy who won't stop crying!...

The beautiful Frigg pacifiers have made it to The Sleep Store. The Frigg Pacifier's takes the thoughtful design of the Classic pacifier and adds in whimsical, charming designs. Highlights100% made and designed in...

Fluffy tales, velvety noses and silky ears...This sensory book has the all the feels to show you what it's like if you were a bunny. Perfect for pairing with any of the Bashful Bunnies (sold separately).A great book to jump...

The super popular Swaddle UP 50:50 made from a beautiful organic cotton fabric, made for delicate skin. 1.0 tog warmth makes this suitable for most of the year. If you have a very warm house you will likely prefer the the...

The super popular Swaddle UP 50:50 made from a beautiful cotton fabric. 1.5 tog warmth makes this suitable for most of the year. If you have a very warm house you will likely prefer the the 50:50 Lite range for the middle...

Love to Dream Swaddle Up is the original and world’s first baby swaddle that allows your baby to sleep with their arms up.  It was previously called the 'Wrap Me Up'.When swaddling, Love to Swaddle Up means your baby still...

With detailed edges that mimic ropes, the Frigg Rope Latex Pacifier takes the thoughtful design of the Classic pacifier and adds in a fun, charming design. Made from soft Latex the outward curve of the pacifier means it curves...

The Olli Ella Lullaby Dozy Dinkums are super cute.. and they are musical! We love having them as a part of our Sleep Store family.Twinkle, Twinkle Little Star, Lullaby Dozy Dinkums, here you are. With the same huggable, soft,...

Hidden in the Ollie Ella enchanted forest, you can find these gorgeous forest friends waiting to be taken home for snuggles! Perfectly weighted in all the rights places, these palm-sized dolls are a great sleep-time...